In the age of social media, it can be a battle to have your company found amongst the competition.
With forever-changing algorithms, your posts are not always seen by the people that need the information you are sharing.
That’s why I’m here to talk about the wonders of a company newsletter.
Firstly, the customer will have already shown an interest in what your company has to offer by providing you with their email address. By sending the information direct to their email inbox, there is significantly less competition from other companies in your field.
The content of a newsletter is unlimited, and it is far more informative than other forms of advertising. You can include information such as;
- Products and services
- Offers and discounts
- Reviews and testimonials
- Advice & Tips
- Company news
Not only is a newsletter cost-effective and a great way of promoting your business, but it will also increase traffic to your website and keep your company fresh in the mind of your existing customers, who are then likely to refer you to others.
I recently created a newsletter for a small roofing company and the results were phenomenal, there was so much positive feedback, customers were responding to the newsletter saying they thought it was a great idea, and some were unaware of the products and services offered by the company, which means lots of additional work coming in, so much so, that they may need to take on more staff.
If you would like to learn more about my newsletter services, drop me an email or fill in my client questionnaire. A simple change could reap huge rewards.
2023-01-13 10:35:50
